Monday, August 16, 2010

Ookisa ; A Scam or a Misunderstanding?

Ookisa, LLC launched their hair care product line in 2008. A press release was issued in October 2008, titled “Ookisa(TM) Unveils Revolutionary Integrated Hair Thickening Systeme” and the first couple lines read, “OOKISA, LLC announced today the launch of the exclusive, new OOKISA Hair Thickening Systéme, an innovative and complete approach to hair health and beauty formulated specifically to increase hair volume and dimension while addressing the issue of weak, thinning hair and hair loss.”

The product line they currently offer includes a:
Fortifying Shampoo
Replenishing Conditioner
Instant Volumizing Souffle
Nighttime Follicle Renewal Serum

It appears to be the “Nighttime Follicle Renewal Serum” that boasts it’s anti-thinning properties. The description for the product states “Nighttime Follicle Renewing Serum works with the body’s natural renewal cycle. This leave-in treatment absorbs and gently cascades to the scalp; calming, soothing and healing along the way. This formula not only prevents thinning, loss and splitting.”

With that last sentence there is not doubt that Ookisa LLC is indeed marketing this to hair loss sufferers.

The ingredients in this serum are:

Water (Aqua), Glycerin, Polysorbate 20, Niacinamide, Calcium Pantothenate, Biotinoyl Tripeptide-1, Sodium Ascorbyl Phosphate, Tocopheryl Acetate, Pyridoxine HCl, Apigenin, Linolenic Acid, Oleanolic Acid, Acetamide MEA, Hydrolyzed Soy Protein, Panthenol, Allantoin, Hyaluronic Acid, Linoleic Acid, Sorbitol, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol, Hydrolyzed Vegetable Protein PG-Propyl, Silanetriol, Phytantriol, Sodium PCA, Citrus Junos Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Nymphaea Alba Flower Extract, Maltodextrin, Camellia Japonica Leaf Extract, Aspalathus Linearis Leaf/Stalk Extract, Hexylene Glycol, Fructose, Glucose, Sucrose, Urea, Dextrin, Alanine, Glutamic Acid, Aspartic Acid, Sulfur, Hexyl Nicotinate, Vanillyl Butyl Ether, Sodium Phytate, Paeonia Albiflora Flower Extract, Sodium Starch Octenylsuccinate, Hydroxyethylcellulose, Butylene Glycol, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Silica, 1,2-Hexanediol, Caprylyl Glycol, Potassium Sorbate, Benzyl Alcohol, Fragrance (Parfum)

There is nothing in that very long list of ingredients that has been FDA approved to regrow or stop the progression of hair loss. But lets put that aside, the claims of “preventing thinning, loss and splitting” that is.

The majority of the complaints that have been filed online through various websites and forums seem to all truly focus around one thing, the business practices of Ookisa, LLC. Many individuals who have signed up for their free trial, only later to have their credit card charged, have felt the terms and conditions of the “free trial” where not really clear and apparent at the time of sign up. As of today the terms and conditions do in fact appear on the company website free trial sign up page, but it appears in very small gray text toward the bottom left of the screen. Something that could easily be missed by most. It reads:

“Your FREE Trial of OOKISA...